The Moodwall is a pilot project for a 70 meter long media wall proposal by Urban Alliance which won a competition for ideas to improve the public space of the social unsafe area of the Amsterdam Bijlmer.
The Moodwall is situated in a pedestrian tunnel and interacts with people. The interactive urban wallpaper is built out of about 2500 leds behind a ribbed semi-transparent wall.
Urban Alliance specializes in media objects in which state of the art media techniques are integrated in architecture and design. Their mission is to integrate modern communication technologies in the built environment in order to create interactive public spaces and objects.
Urban Alliance partner Illuminate Interactive Media created the sensor system that makes the wall react to pedestrians and designed the visual content in collaboration with Visual Interactive Designer Matthias Oostrik.